Rhamy grew up watching and working with his mother and grandmother in the senior insurance market. This familiarity with the struggles faced by people trying to navigate the incredibly complicated and heavily regulated healthcare market led him to start Poplar Financial while working on his degree at the University of Memphis. After completing his MBA and Bachelors in Finance and Economics, Rhamy guided Poplar Financial through the disruptive opportunity that is the Affordable Care Act. Since then Poplar Financial – now People Processes – has received numerous awards from major insurance carriers and industry groups. People Processes focuses on the processes around human resources and specializes in providing companies with between 20 and 300 employees with a complete, GROWN UP HR department, with the service, executives, and technology needed to scale people operations.